Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from — good, bad or ugly.
If I stopped 10 of your clients/customers today and asked them to tell me a story about your company's customer service — what story would they tell?
Would it be as compelling as this story about Frank? (E-mail and RSS feed subscribers, click here to watch the video)
If after watching the video, you had to honestly answer no — ask yourself this: What could I do on a consistent basis that would get my customers to the point where they couldn't stop themselves from telling the story?
A big thanks to Laynie Kelly for telling me about this video!