Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

btssongsouthdisneybacklot_largeAs you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller.

American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.”

However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and her globally-recognized bluebird ever became an actual tool for internet fanatics.

As an SEO professional, if you’re not harnessing the power of the internet’s favorite “bluebird” — Twitter — you’re doing yourself and your client a disservice.

Says Todd Noall, President and Chief Strategy Officer of Fusion 360, an advertising agency in Utah, “How a brand performs in the digital world is based largely upon it’s ability to be found by potential customers.”

While that might seem like a bit of a “No sh*t, Sherlock” statement, continues Todd with the more difficult portion of the task, “… producing relevant content that customers not only want to interact with, but share with their friends.”

Enter Twitter, stage left. One of the most basic rules of the SEO industry is that quality content will, in time, lead to conversation flow.

According to SearchEngineLand.com, “Posting quality content will also encourage people to follow you. Building high numbers of followers will enhance your authority in Google’s eyes, meaning, any links you post will carry more weight.”

Though popular quick fixes like Twitter competitions and mass follow and unfollow sessions might prove beneficial as a temporary remedy, Twitter as an SEO tool becomes helpful when worthwhile blog posts, widgets, discount vouchers and articles are being shared on a larger scale.

The simpleton of SEO thinks he or she knows the entirety of the industry by one term: “keyword.” It should come as a surprise to no one that using appropriate keywords on a Twitter profile can help with Google ranking, but it’s an error made all too often.

By simply adding important keywords to Twitter bios and tweets, Google — however you view this all-encompassing, amorphous entity — will peg your tweets as relevant to your brand’s cause, thus improving page rank.

Lastly, and here’s the fun part: produce tweets in a way that people will want to retweet them. Depending on the client that you represent, this may mean looking beyond the low-lying fruit of YouTube videos containing hysterical groin kicks. There’s definitely more out there and digging into the deepest of the mind’s creative catacombs will, more than likely, be necessary.

Keep in mind that each tweet only allows for 140 characters. When calling upon the powers of wit, humor, sex, human emotion or anything else that us homo sapiens find attractive, remember that you’ll need to leave enough space for people to retweet your videos, links and comments, all while allowing enough room for them to add a thought or two.

Armed with the help of a certain “Mister bluebird” whispering into your ever-attentive ear the secrets of Twitter mastery, your clients, coworkers and boss will soon be joyfully singing, “Zip-A-Dee-Doo-Dah, Zip-A-Dee-A! My oh my, what a wonderful day!”

They’ll look a little ridiculous, ya know, cause they’re full-grown adults, but what can you expect with a booming Twitter page and Google rank? Answer: nothing less.

Lucas Miller is a young, up-and-coming Wizard of Public Relations. When not writing, running or studying, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.”

Are you feeling a little stressed?

The word Everything on a To-Do list on a dry erase board to remiFeeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year.

Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences.

Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not, in some cases — it’s just going to get worse. The country’s economy, a tough job market, and the rising cost of living are the top three stressors cited in a recent survey.

These challenges are not going to be resolved in the foreseeable future, which means their influence will continue.

Another reason we’re a little stressed is because we choose constant connectivity. Our always-on world just keeps getting faster. We’ve explored how the workday is no longer 9-5 but really it’s become 24/7. And it’s not just work.

Our constant hunger for being in the know means there’s always one more video to watch, one more post to read, one more Facebook update to post and one more news story to pass on. We never unplug which also means we have no down time to unwind.

Even the things we love — like having lots of choices, living in urbanized areas, and our Western lifestyle all contribute to why we feel stressed out all the time.

The marketing insight that comes from all of that is — if we are feeling the stress, so do our customers. What should we do with that?

Point out the stress-reducing aspects: If what you sell can make life easier for your customers, be sure they see that attribute. Help them see how your product or service helps them unplug, unwind or unload some of that stress.

Make working with you easier/less stressful: This goes way beyond just having convenient hours or an easy return policy. This is about really walking through your buying process and eliminating as many of the challenges and difficulties as you can. Be sure you let your prospects know that you have made it simple to do business with you.

Simplify the choices: All too often, marketers believe they should offer as many choices as possible. The reality – too many choices equates to stress. Maybe it’s time to look at your offerings. Do you have too many choices? Are the distinctions between the choices clear? Is there something you could do to reduce the number of choices without compromising your prospect’s ability to choose?

Mix in some fun and surprises: People need to find ways to have some fun in this stressful world. But everyone has less leisure time (remember – 24/7 connectivity), which means the fun needs to come to them, right in the middle of the stress. What could you do that would be completely unexpected and add an element of joy or delight to your prospect’s or customer’s day?

The benefits of helping your customers’ de-stress goes far beyond their mental health. It will make interacting with them easier – which your employees will love and if you truly can reduce stress levels – the loyalty that will breed will drop right to your company’s bottom line.

And there’s no better stress reducer than that!

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