Seeing the other side

Think about it for a minute. There’s the work you.  The family you.  The buddies at the pub you.  The girls at poker night you.  The I’m so tired I could cry you.  The blogger you.  The marketer you.  The consumer you.  The son you.  The trying not to laugh during church you. 

So many faces.  All of them you.  Each honest, real and unique.  But each one slightly different because of the circumstances, surroundings, or people involved.

That’s a very important thing to remember as marketing professionals.  No one is just a 35 year old Caucasian man, with a wife and 2.3 children.  Many faces.  Many passions.  Your marketing needs to push beyond assuming you know what the aggregate whole wants.  You need to let your audience help you define why they need you.  Because each 35 year old Caucasian man may want something slightly different.

See their many faces.

That’s what intrigued me about David Airey’s Face Behind the Blog post.  Basically, he is reminding all of us that we’re more than the face we hold out as we author our blogs.  He’s suggesting it would be interesting and insightful to share a photo of ourselves that puts us in a different light.  That shows another face.

So far, several others have jumped on board.

Gayla at Mom Gadget
Char at Essential Keystrokes
Paul at Reflections
Rob at 2Dolphins
Zep at The In-Sect
Ingo at Stixster
Stevie at Lost In Cyberspace
The Paper Bull at (oddly enough) The Paper Bull
Lisa Sabin-Wilson at Just A Girl In The World
Dawud Miracle at
Wendy Piersall at eMoms at Home
Dennis Bjørn Petersen at Petersen Inc.
Randa Clay at Randa Clay Design

I first read about it at Dawud Miracle’s blog and decided to join in.

So….step aside Blogger/Brander/Marketer Drew and make room for…

Table for One Drew?



I love this picture of my daughter and me.  We’re at (wait for it….) Disney World and we’re waiting for a show to begin in front of Cinderella’s castle.  This is us at our most comfortable, compatible best.  And apparently my head is indeed flat enough to rest a popcorn bucket on!

So what do you say?  Will you show us one of your other sides?


Update:  Here’s who has jumped in since my initial.  Is your name there?

Drew McLellan at The Marketing Minute
Becky McCray at Small Biz Survival
Phil Gerbyshak at Make it Great!
Steve Woodruff at StickyFigure
Dave Olson at Live the GREAT life that you desire
Greg at Become a Remote Control SEO
Ariane Benefit at Neat Living Blog


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  1. says


    Thank you so much for joining in, and letting us see a more personable you. I’ve been delighted with the posts I’ve seen so far, and yours is no exception.

    I’ll head back over to my website and add you to the original list.

    All the very best.

  2. says

    Dennis — my pleasure.

    David — It’s a great meme and really adds value to each bloggers’ readers. Who doesn’t want to know a little more about the authors/bloggers we spend time with?


  3. says

    Hey Drew. Having just seen you at SOBCon, I think I can say that your head might be flat enough to rest a popcorn bucket on. Makes me wonder about mine. I know my ears are big enough to act as reigns for my daughter (ouch!).

    Great to see you with your little girl. She’s lovely. Thanks so much for taking part in this meme.

  4. says

    Hey Dawud,

    LOL@ the reigns. We were just looking through old pictures the other night. Boy, do I remember the “dad as jungle gym” days.

    I know you can relate!


  5. says

    Thanks Robyn,

    Of course, today she’s nearly my height and wouldn’t be caught dead on my shoulders. But the memory is still warm!

    Now we get to hang out at the midnight opening of Harry Potter. Just a new kind of fun.


  6. says

    great to see that u atleast have time for ur kids abd managing ur blogging well. cheers mate, kidsa re impotant part of life –god bless u and take care .

  7. says


    I don’t “make” time for my daughter. I make time for everything else…after I have made sure she’s got whatever she needs.

    She’s my priority and I’ve structured my life accordingly.


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