The last week of December and the early part of January are always awash with predictions. I got a nice note from David Polinchock, pointing me to the excellent series he wrote for Brand Experience Lab. Then, I found Be Excellent’s Top 10 Business Resolutions for 2007.
Both well-written and wise posts. There’s not a bad observation in the bunch.
Want to hear my prediction for 2007?
I don’t think that most businesses will actually do any of it.
- I don’t believe that most businesses are brave enough to step out from the shadows of "we’ve always done it that way" to try something new.
- I don’t believe that most businesses have the courage to trust their own customers and employees to grow and share the brand.
- I don’t even believe that most businesses understand branding enough to take a whack at it.
- Sadly, I don’t believe that most businesses will even bother to listen to the blogosphere, let alone engage in it.
Are you brave enough to prove me wrong? I sure hope so.
Flickr photo courtesy of pastelginger.