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Entries Tagged as 'MMG'

The new phone book is here — where’s yours?

January 17th, 2013 · Marketing, Media

photoNormally at MMG, we caution clients to be careful of the “I don’t listen/watch/do therefore neither does my target audience” trap.

We usually do not represent our target audience and even if we are like them — there are plenty of exceptions to the rule.  And sometimes the exception is you!

But in this case I will say — how you (and I) use our trusty, dusty phone book is probably pretty similar to how the rest of the world responds to them as well.

Mine?  It went from bag on the lawn to recycling bin in one fluid motion.

If you are still spending money on phone book ads — unless you know that your target audience still uses them (pretty much the 65+ crowd), there are better places for your money.

P.S.  And don’t let the “how did you hear about us” question fool you.  TV and the phone book are the usual answer when they respondent either doesn’t remember or doesn’t want to say.

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Social Media Primer – yours for the asking

September 13th, 2012 · Business Owner/Leader Stuff, Social Media

There’s so much going on in the social media world — it’s hard to keep up.  But don’t worry — we’ve got the answer for you.

We’ve created a new educational series called 60 Ticks to Social. (Drew’s Marketing Minute…get it) When you sign up, we’ll send you one email a week for about 18-20 weeks.  Each email will give you a quick overview of some aspect of social media and sometimes it will also include a link where you can download even more info, if that would be helpful!

It’s 100% free — free of hype, free of jargon and free of any strings.  We hope you’ll sign up, tell your friends to sign up and that, most of all, it will be helpful to you.

I promise — it will be worth the minute it takes to read it. If you’d like to sign up, all you need to do it click right here.

 

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Social media strategy workbook

March 8th, 2012 · Social Media, Strategy · 34 Comments

On Monday, we kicked around the notion that while access to social media tools like Facebook and Twitter may be free — that doesn’t mean they’re cheap.  Especially, if you do it wrong. I promised you a chance to download the social media strategy workbook that we’ve created at MMG as a guide to thinking [Read more...]