Use your inside voice – why your employees should be your #1 audience

When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees … [Continue reading]

Could you have zombie loyalists?

Peter Shankman's new book Zombie Loyalists -- Using Great Customer Service to Create Rabid Fans comes out today and I'm looking forward to reading it on the plane tonight! If you aren't familiar with Peter, he's best known for founding Help … [Continue reading]

Are you selling what your customers want to buy?

All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my … [Continue reading]

Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

As you all know -- I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an … [Continue reading]