Creative versus strategy

Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the … [Continue reading]

Love advice is not good marketing advice

As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in … [Continue reading]

Use your inside voice – why your employees should be your #1 audience

When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees … [Continue reading]

Could you have zombie loyalists?

Peter Shankman's new book Zombie Loyalists -- Using Great Customer Service to Create Rabid Fans comes out today and I'm looking forward to reading it on the plane tonight! If you aren't familiar with Peter, he's best known for founding Help … [Continue reading]