Don’t forget the marketing basics

It's so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you're executing a traditional campaign or a digital one -- the marketing basics matter. My Italian grandma (who provided … [Continue reading]

How effective is your email marketing?

Email is still one of marketing's greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people … [Continue reading]