Plant some marketing seeds

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several … [Continue reading]

How cause marketing can be smart marketing

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company … [Continue reading]

5 tips for creating a company culture that connects with your sweet spot clients

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and … [Continue reading]

Start a conversation with your customer?

Start a conversation with your customer?  I know, it's crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most … [Continue reading]