How to be a good agency client

I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some … [Continue reading]

I confess — I don’t write these posts on my own

I have a confession to make. I don’t write my blog posts on my own. I’m just not a good enough writer. And I’m even worse at proofreading. That’s why I use Grammarly's proofreading software because, with my luck, public would become pubic without … [Continue reading]

Is creativity bad for marketing?

As a writer just typing the question - is creativity bad for marketing - hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve … [Continue reading]