This seems to be a question that torments organizations of all kinds and size.
What is the difference between a mission statement and a vision statement?
Here’s how we explain it to clients:
Your mission is what you do best every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.
Each one should be no more than 10 words apiece. No long paragraphs, no lengthy missives. Not 3 things or 5 things.
10 words for each.
Can you do it?
Mercedes Benz released this print ad series earlier this year and as it often goes, it is just starting to get some viral buzz.
It’s a great example of story telling and connecting with your customers. It’s a visual version of the Mac versus PC TV spots that we all loved.
Interestingly, the copy on all three ads is the same. I’m curious — what do you think of the series and what do you think they were trying to accomplish with the campaign?
I’m trying to decide…. are these ads more about Mercedes drivers or the brand? What say you?
Mercedes Benz Left and Right Brain ad #1
Mercedes Benz Left and Right Brain ad #2
Mercedes Benz Left and Right Brain ad #3
Tags:Advertising·Mercedes Benz·print ads·storytelling
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