1. says

    Excellent points. Having that consistency of voice is just as important as color, logo, etc. It’s a mantra I repeat to my clients, too. Conversational writing is becoming ever more important with the advent of Hummingbird and voice search. Stilted, techno-language will be filtered out. As I like to say, GED, not PhD!

    On a personal note, I have family near Des Moines but it’s been a while since I’ve been in the airport – I will have to pay attention next time and see if they have taken your advice!

  2. says

    I like the accent analogy. I can relate in a sense. When I was in Italy, I fell in love with the female voice recording on the train. Although in this case, the “accent” did fit the brand, I was still distracted. :)

  3. says

    Great point! When something is off it becomes the only thing anyone can focus on. Everything else could be smooth sailing but all anyone will remember is that one hiccup.

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