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Content marketing is important but not free!

May 21st, 2012 · 3 Comments · Love affair with customers, Strategy, Trends

One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”

Poppycock. (I know…such language!)

At MMG, we believe there’s not really an organization in existence that can’t benefit from a content marketing program.

But like most good things — it’s not free.  Access to some of the social networks might be free — but creating compelling content that demonstrates the value of working with you is going to cost you time, attention, dedication, money, and a host of other things.

I elaborated on this thinking over at the MENG (Marketing Executive Networking Group) Blend.  Check out my post (by clicking here) and let me know what you think.

 

 

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3 Comments so far ↓

  • Laura

    Access to some of the social networks might be free but creating compelling content that demonstrates the value of working with you is going to cost you time, attention, dedication, money, and a host of other things.

  • Lisa

    Oh yes, if your time is worth money it is definitely not free. Good content takes time as well as developing relationships on social media to share the content.

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