One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”
Poppycock. (I know…such language!)
At MMG, we believe there’s not really an organization in existence that can’t benefit from a content marketing program.
But like most good things — it’s not free. Access to some of the social networks might be free — but creating compelling content that demonstrates the value of working with you is going to cost you time, attention, dedication, money, and a host of other things.
I elaborated on this thinking over at the MENG (Marketing Executive Networking Group) Blend. Check out my post (by clicking here) and let me know what you think.
- What Makes Good Content Marketing Great? (problogger.net)
- Elements of a Strong Content Marketing Campaign [INFOGRAPHIC] (contently.com)
- The Grande Guide to B2B Content Marketing [Free eBook] (contentmarketinginstitute.com)