One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”
Poppycock. (I know…such language!)
At MMG, we believe there’s not really an organization in existence that can’t benefit from a content marketing program.
But like most good things — it’s not free. Access to some of the social networks might be free — but creating compelling content that demonstrates the value of working with you is going to cost you time, attention, dedication, money, and a host of other things.
I elaborated on this thinking over at the MENG (Marketing Executive Networking Group) Blend. Check out my post (by clicking here) and let me know what you think.
Related articles
- What Makes Good Content Marketing Great? (problogger.net)
- Elements of a Strong Content Marketing Campaign [INFOGRAPHIC] (contently.com)
- The Grande Guide to B2B Content Marketing [Free eBook] (contentmarketinginstitute.com)
Content marketing playbook
Free isn’t necessarily cheap
FREE e-book on word of mouth marketing
But where do you find all the content?
Content marketing is not free despite what "experts" say | idées | sur Maxfolio.fr // May 21, 2012 at 9:39 am
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Access to some of the social networks might be free but creating compelling content that demonstrates the value of working with you is going to cost you time, attention, dedication, money, and a host of other things.
Oh yes, if your time is worth money it is definitely not free. Good content takes time as well as developing relationships on social media to share the content.