How can you know if something is working — if you haven’t defined success? Many people say they have goals but they are fuzzy goals at best.
A goal isn’t a goal if you can’t measure it. If you aren’t currently using SMART goals — you need to start. The acronym forces you to think through all the requirements to define a rock solid goal.
Here’s how you build SMART goals:
S – Specific (Fuzzy never makes for good goals)
M – Measurable (Real numbers, not impressions or guess work)
A – Attainable (Be realistic. You are not going to triple your sales in 3 months)
R – Relevant (If it does not support where the organization is headed — why are you taking yourself off course )
T – Time bound (A deadline is critical)
So let’s look at a couple statements and see if we’d call them goals.
Increase awareness and get more people to try our product. (Not a SMART goal)
Produce a 15% increase in trials for product A by December 2012. (SMART goal)
See the difference?