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The psychology of color

February 13th, 2012 · 23 Comments · Innovation & Creativity, Psychology

Color (or the lack of color) triggers a very powerful emotional response in us.  We can use insight as we select company colors, design logos, create ads, build websites and even create products.

Check out this fascinating infographic on how we react to color.

 

Bravo to CertaPro Painters for creating this and Cool Infographics for originally sharing it.

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