This seems to be a question that torments organizations of all kinds and size.
What is the difference between a mission statement and a vision statement?
Here’s how we explain it to clients:
Your mission is what you do best every single day, and your vision is what the future will be like because you deliver on that mission so brilliantly every day.
Each one should be no more than 10 words apiece. No long paragraphs, no lengthy missives. Not 3 things or 5 things.
10 words for each.
Can you do it?
Did Dilbert write your mission statement?
Does your company's mission statement sound like this?
Do you have a brand inferiority complex?
The difference is our people? Seriously….duh!
Now i understand a lot about vision and mission difference…Thank you!
AnnaLou recently posted..One Devonshire
Drew,
It is so important to know the difference between your vision and your mission. Thanks for the clarification.
Wendy
Is Your Nonprofit Mission Statement Actually a Vision Statement? - Nonprofit Hub // Feb 20, 2012 at 3:24 pm
[...] What is the Difference Between a Mission Statement and a Vision Statement? [McLellan/Drew’s Marketing Minute] 0 Comments [...]
Hi Drew…I think this can help a lot of people here…Thanks a lot!
Ellai recently posted..b & b Paignton
ThIs is the best explanation of the difference between the two that I have ever read. It’s long term vs. short term. Very important distinction!!!
Thanks Adam — glad you found it helpful!
Drew
Well a vision is what you wish to accomplish at the end of the year while the mission is what you must do every day, while doing so your vision will come true.
Destiny Cyrus recently posted..בניית אתרים
A vision is a mission that hasn’t become a mission yet
Lloyd recently posted..Keep your website updated at all times
This is a very simple but relevant explanation.
My mission is to “Make all the members feel like family”
My vision is to “Grow this membership to improve quality advertising for all members”
Catherine White recently posted..Get Social Friday
Catherine,
Almost — but state your vision as though it has already happened. Describe the future like it’s here.
Drew
Finally! I hear a lot of companies talk about their mission and vision statements, but I really have no idea what is that! This article gives me a clearer picture about the two.
Rizza,
Happy to be of service!
Drew
Thank You very much. Now I can understand the difference.