Why Facebook matters to every business


Screen shot 2011 09 21 at 8 11 37 AM
Why Facebook matters to every business


I’ve heard all the reasons, especially from B2B companies…but the “our customers aren’t on Facebook” excuse is just that, an excuse.

We buy radio stations and send direct mail hoping to hit some of our target audience.  Why do we look at Facebook so differently?

With statistics (thanks to HubSpot for sharing this slide) like these… every business owner and marketing director should be figuring out how to leverage the Facebook crowd.

I’m not saying you need a fan page.  Or have to do a contest or create a game.  I’m saying you’d better understand what happens there.  You’d better be monitoring what is being said about your company there.

You need to decide HOW to be there.  But you can’t ignore it simply because you have a preconceived idea of who hangs out there.

Odds are… it’s your customers.  And they hang out there a lot.


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  1. says

    Thanks for this Drew. I can’t believe people still think their customers don’t use Facebook. 750 million people are on Facebook.

    If there’s a business out there that doesn’t appeal to any of those 750,000,000 people, I’d be incredibly surprised.

    • says

      Andy just took the words out of my mouth. Yep, sadly, corporate minds are a tad behind the times and stick to rigid, outdated formulas, until some “hip” person in the company with all the right Power Words tells them about “this cool new thing that works”.

      • says


        Actually — what it usually takes is the “hip” person showing the powers that be how the competition is using Facebook. Then….all of a sudden they want to be there too!


        • says

          Yes. A lot of “look at what the OTHER guys are doing, we should do it too”. Rarely is some rigid corporate suit going to come up with an original idea and think outside of the box until they see it works with someone else. Excellent point, Drew.

    • says


      Scroll up to my comments to Andy and Eric and see if that makes you see a possibility where you don’t see one now.


  2. says

    Nowadays every business little or big has a facebook profile …. I found out about two days ago that a mustard has a facebook profile…. Really helpfull to make contact with customers…

  3. says

    John U is right. Almost every business in the world is in Facebook. The problem is only a handful of them really know how to make the most out of their presence there. So many end up wasting hours compelling non-target markets to like their page.

    • says


      Yup — they’re measuring the wrong things. But business owners have been making that mistake for decades!!


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