• says


      I tried to find a mix of the familiar and some new ones. I agree – a fun blend!


  1. says

    That is so cool about how there are hidden items in the logo to make it really stand out. I honestly have seen all of them thousands of times but never one bothered to really look at any one in particular. Definitely a great way to nab someones attention.

    • says

      Philip —

      Do you think they should have made them more obvious so we WOULD see them without someone pointing it out to us?


  2. Al Pittampalli says

    I could look at these all day. The best logos are like that. Not sure of the specific business value they provide, but if we sit here and marvel at them like we do, they have to have value, probably extraordinary value. My favorite ever is the Yoga Australia logo.

  3. says

    Drew — What a good way to make a great point. The Milwaukee Brewers one is a favorite of my dad’s. It’s funny – I didn’t see the arrows in the FedEx logo for years but now that’s *all* I see. — NHW

    • says


      Agreed — it’s like those “find the picture inside the picture” games. Once you have seen it, it’s impossible to go back to your ignorance.


  4. says

    LOL… I was really amazed by the FedEx optical illusion. I’ve been using Fedex as my carrier for almost 10 years now and I’ve never spotted the arrow before, until now.

    Logos really identifies a business. In fact, it is synonymous to its brand name.

    • says


      I am guessing most people have never seen the arrow. Like I asked Philip, do you think that’s smart or would they have been better off to make it more obvious?


  5. Andrew says

    I knew about some of those “hidden” messages, but didn’t realize so many companies do it. I know for at least a few that it doesn’t really matter if the customers know about it, but it is a source of pride for the employees.

    • says


      I think the layered logos are very clever but if they don’t communicate something about the brand — then they’re cool for the sake of being cool. Which doesn’t help the organization at all. You make a good point though — it may be a source of great internal pride, which is brand building on its own.


  6. says

    Of all of those logos, the Milwaukee Brewers logo caught me the most off guard.

  7. says

    Excellent logos!! I really like those all designs. All of them can make logo,but no one will get good designs. Thanks for this.

  8. says

    Our cheap gucci Shoes are rated as medical equipment and marketed as a fitness aid in Europe The design of coach bags outle the shoe with its unusual rocker bottom and three part inner sole was engineered to make your body work the way it gucci mens shoes was built to work. searching. MBT shoes are clearly helping people walk more naturally, and provide a number of coach boots outlet health benefits. Reviewers, researchers and even celebrities agree cheap oakley sunglasses – regular use leads to a healthier life.

  9. says

    Nice. I never thought of the core elements in the logos.. It’s very amazing!!! Truly smart logos…The logo designers of that companies are undeniably creative.

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