As I continue to travel the country, teaching people how to integrate social media into their marketing efforts — the most common question asked is: Which social media tool/site is the best?
And of course, my answer is an unequivocal — it depends. The crowds sure love that!
Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish. Social media is no different. Which is why, about a year ago, I was so happy to share with you a cheat sheet that ranked different social media tools as good, okay, or bad…based on the goals you had. (Created by CMO.com).
The goals were/remain:
- Customer communication
- Brand Exposure
- Traffic to your site
The social media cheat sheet has been updated. I think you’ll find it very valuable as you access where you should spend your social media resources (time, money, attention) in the coming year.