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5 ways to build a sticky Facebook fan page

April 22nd, 2011 · 17 Comments · Customers/Clients, Social Media


Screen shot 2011 04 22 at 10 57 13 AM
… The McLellan Marketing Group’s page

With well over 600 million people on Facebook, it’s no wonder that businesses are flocking there to create a fan page for their organization. But what should that page contain?  How should you use it to connect with your customers?

Here are 5 tips for creating a Facebook page that people won’t ignore.

Connected: Be sure you use your Facebook page as a launching point for learning more about your product or service.  Link it to your website, a testimonials page or a third-party site that sells your product.

Good example: Ace Hardware offers us special FB discounts, links to their retail locations and you can even view your own local ad flier.

Be the resource: Know your audience well enough to anticipate what else they might want to know.  If you sell business training, link to other HR and employee related sites or tools.  Think beyond what you specifically sell and build a more well rounded resource center.

Good example: Arbor Springs shares their expertise in dementia by offering a free ebook and other links to resources valuable to families facing this disease. (disclosure — they’re a client and we built the page)

Let them talk: Don’t make the mistake of treating your Facebook page like a one way broadcast tool.  One of the best elements of Facebook is that you can actually talk to your customers and prospects.  Don’t turn off their ability to comment on your page.

Good example: Check out the questions we get asked on our FB fan page.  We might start the question/discussion but sometimes people pop on and ask us something out of the blue.  We love that.  (disclosure…duh, it’s us)

Let the games begin: No matter how old we are chronologically, we like to play games.  One great way to get Facebook page fans or to get them to keep coming back is to create contests and games that hook your audience and keep them coming back for more.  Or, have a regular contest –like a weekly trivia game.

Good example: Northwest Savings Bank offers contests and giveaways to their customers.

Serve with a smile: Use your Facebook page as your customer service portal.  Let customers ask questions, post problems or give you feedback about your product or service.

Good example: Check out how Scrapbooking for Less customers ask questions about products and classes.

Facebook is a very powerful tool.  But just jumping on board and slapping up a page without a strategy will leave you and your page getting chilled from a lack of attention.

Who do you think is doing it better than most?  Post the URL so we can check it out.


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17 Comments so far ↓

  • Tracy Geier

    As usual Drew, very valid points. Too many companies seem to create a FaceBook page just to create a FaceBook page and forget to use it as a business tool.

  • Jhon mathew

    Professionally designed business pages have created a whopping 5.3 billion fans. So, do you also want to have a facebook fan page that makes you leap frog your way to success? Does the idea of targeting 400 million users accounts for your adrenalin rush? Customized facebook fan pages are what will best suit you then. Signity is an industry leader in creating business pages that will immediately appeal to the sense of your audience forcing them to action.

  • Beautiful Pictures

    Hello There,

    Today we published a new post – How to make a Fan Page on Facebook? – You’ll learn 7 ways how you can do it.

    Enjoy a post at link to photo-help.com

    Photo Editor
    Beautiful Pictures recently posted..Video Lighting Techniques and Video Lighting TipsMy Profile

  • Nick Stamoulis

    Social media may be “free” but it takes a lot of time and effort to make it work. If you aren’t willing to make this commitment, it’s not even worth having a page. After all, not many people will care to “like” you if they don’t get any value from doing so.

  • Jason

    How did Ace and Arbor get there icons inserted for the “tab” icon instead of the standard “” that shows for FBML app tabs?

    • Drew McLellan


      You can code different tabs if you want to. You just need to know a little bit of Facebook’s version of HTML.


      • Jason

        Could you provide any website references I could take a look at for examples? I’d really like to get rid of the <> tags that show for the icon.


  • John Write

    Nice points, I still have not made a facebook fan page. Actually I stopped using it personally out of privacy concers, but as you point out, the fact that there are 600 million users is a no brainer that business are flocking to it.
    John Write recently posted..AphorismMy Profile

  • stylifiq

    Honestly speaking, I think I have tried everything to get my fb page numbers up but they just won’t go up. I just wonder what I could be doing wrong

  • Sherry E.

    I have to agree with most people here. But I have to agree with Styliq. Am I not marketing it right? I am working and working. Changing product in albums every 3 days. Invited friends and family to critique it. Still nothing? So frustrated. Any feed back would be great. Thank You

    • Drew McLellan


      Sounds like you are trying to sell – not create a community. Rather than pushing product — give them something to talk about, give them some tips/ideas — give them something of value before you ask them to buy.


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