You write. You design. And most likely, you do it on command. There’s no waiting for a muse. You have a deadline.
As we talk more and more about content marketing and the power of using our expertise to impact search engines and woo potential clients — we have to write even more!
So how do you stay fresh? How do you create when you don’t feel particularly creative? I’m going to share a few of my favorite techniques but I am hoping you’ll jump into the comments section with your own tricks of the trade.
Read: I try to keep my brain well fed. I read/skim about 100 different blogs a day, try to read a book a week and check out several newspaper websites every day. Surprisingly, this doesn’t take as long as it sounds — my iPad has apps that collect and coordinate it all so I just have to quickly flip through and see what catches my eye. (I read these smart people, you should too!)
Write/Design every day: I try to stay limber by never putting down my proverbial pencil. Sometimes I am at it for hours and other days, maybe only 30 minutes. Even if it’s just answering e-mails to friends — I rarely take a day off.
Tunes: There’s something about music that fuels me. It’s an energy that I can channel into my writing. I’ve discovered that I turn to different styles of music depending on what I’m writing and if I need a boost or need help staying focused.
Fresh air: When I am really stuck, I head outside. (Unless it’s ugly hot) The crispness of the air and just stopping to close my eyes and inhale deeply refreshes and calms me when I’m feeling jittery about a deadline or am stuck in some way.
Partake in witty banter: One of the best parts of the Internet for me is that there are playmates available 24/7. I can hop on Twitter or Facebook and find someone smart to chat with. Smart people bring out the best in my thinking, writing and outlook.
Your turn. How do you stay creative on demand?