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Age of Conversation III — hot off the press!

May 13th, 2010 · 5 Comments · Books, Collaborations

AOC3books Three years ago, Gavin Heaton and I launched a little experiment that has evolved into a worldwide project of epic proportions!

We wanted to try crowdsourcing a book about social media, written by the marketing professionals that were establishing themselves online with blogs, Facebook, Twitter and all the other social media tools.  On a lark, without a great deal of forethought — we put out a call for authors.  Within a week, over 100 marketing pros responded and we were off to the races.

Now….as we launch our third book, appropriately called Age of Conversation III, I am struck by the scope of the undertaking.'

The first two books had 107 and 237 authors respectively and raised over $20,000 for children's charities.  11 countries were represented and the media coverage was literally worldwide.

Both of the first two books were very much reflections of the time.  Most people were just beginning to dip their toes in so there were some fantastic chapters on the philosophy and spirit of social media.  Many were making the case for social media's relevance in various sectors and circumstances.

That's where this third book is really a departure.  The subtitle of this edition is "it's time to get busy" and we really challenged the authors to step away from the theoretical and dig into the practical.  And boy, did they!  There are excellent case studies, some very candid "this bombed" examples and a much more pragmatic, from the trenches view of social media. 

I think you're going to be blown away by the content and all of the ideas, lessons and takeaways you get from the book.  The authors were honest, generous and insightful.

And of course….100% of the proceeds of this book will also be donated to charity, so you are helping yourself while helping the world's children.

By clicking on one of the links below, you can buy it in a hardback, paperback or Kindle edition.  The ebook (for the iPad) version will be done shortly.

Hardback ($24 or so on Amazon)

Paperback ($18 or so on Amazon)

Kindle ($10 or so on Amazon)

A project of this nature is expansive in scope.  I couldn't (and wouldn't) do it without my cohort and friend Gavin Heaton.  I love his generous heart and inquisitive mind.  He's one in a million. 

This year, a publisher stepped up (We'd self published on lulu.com for the first two) and proved to be invaluable in about a million ways.  Many thanks to Channel V Publishing and Gretel and Kate!

And of course…. the authors.  Without them, it would be a thin and vapid book indeed.  We're very grateful that they're willing to be a part of this project and to share their bumps, bruises, learning and wit.

Here's a handy dandy chart of the authors.  Each link will take you to their blog or website.

Adam Joseph

Priyanka Sachar

Mark Earls

Cory Coley-Christakos

Stefan Erschwendner

Paul Hebert

Jeff De Cagna

Thomas Clifford

Phil Gerbyshak

Jon Burg

Toby Bloomberg

Shambhu Neil Vineberg

Joseph Jaffe

Uwe Hook

Steve Roesler

Michael E. Rubin

anibal casso

Steve Woodruff

Steve Sponder

Becky Carroll

Tim Tyler

Chris Wilson

Beth Harte

Tinu Abayomi-Paul

Dan Schawbel

Carol Bodensteiner

Trey Pennington

David Weinfeld

Dan Sitter

Vanessa DiMauro

Ed Brenegar

David Zinger

Brett T. T. Macfarlane

Efrain Mendicuti

Deb Brown

Brian Reich

Gaurav Mishra

Dennis Deery

C.B. Whittemore

Gordon Whitehead

Heather Rast

Cam Beck

Hajj E. Flemings

Joan Endicott

Cathryn Hrudicka

Jeroen Verkroost

Karen D. Swim

Christopher Morris

Joe Pulizzi

Leah Otto

Corentin Monot

Karalee Evans

Leigh Durst

David Berkowitz

Kevin Jessop

Lesley Lambert

Duane Brown

Peter Korchnak

Mark Price

Dustin Jacobsen

Piet Wulleman

Mike Maddaloni

Ernie Mosteller

Scott Townsend

Nick Burcher

Frank Stiefler

Steve Olenski

Rich Nadworny

John Rosen

Tim Jackson< /p>

Suzanne Hull

Len Kendall

Amber Naslund

Wayne Buckhanan

Mark McGuinness

Caroline Melberg

Andy Drish

Oleksandr Skorokhod

Claire Grinton

Angela Maiers

Paul Williams

Gary Cohen

Armando Alves

Sam Ismail

Gautam Ramdurai

B.J. Smith

Tamera Kremer

Eaon Pritchard

Brendan Tripp

Adelino de Almeida

Jacob Morgan

Casey Hibbard

Andy Hunter

Julian Cole

Debra Helwig

Anjali Ramachandran

Jye Smith

Drew McLellan

Craig Wilson

Karin Hermans

Emily Reed

David Petherick

Katie Harris

Gavin Heaton

Dennis Price

Mark Levy

George Jenkins

Doug Mitchell

Mark W. Schaefer

Helge Tenno

Douglas Hanna

Marshall Sponder

James Stevens

Ian Lurie

Ryan Hanser

Jenny Meade

Jeff Larche

Sacha Tueni and Katherine Maher

David Svet

Jessica Hagy

Simon Payn

Joanne Austin-Olsen

Mark Avnet

Stanley Johnson

Marilyn Pratt

Mark Hancock

Steve Kellogg

Michelle Beckham-Corbin

Michelle Chmielewski

Amy Mengel

Veronique Rabuteau

Peter Komendowski

Andrea Vascellari

Timothy L Johnson

Phil Osborne

Beth Wampler

Amy Jussel

Rick Liebling

Eric Brody

Arun Rajagopal

Dr Letitia Wright

Hugh de Winton

David Koopmans

Aki Spicer

Jeff Wallace

Don Frederiksen

Charles Sipe

Katie McIntyre

James G Lindberg & Sandra Renshaw

David Reich

Lynae Johnson

Jasmin Tragas

Deborah Chaddock Brown

Mike O'Toole

Jeanne Dininni

Iqbal Mohammed

Morriss M. Partee

Katie Chatfield

Jeff Cutler

Pete Jones

Riku Vassinen

Jeff Garrison

Kevin Dugan

Tiphereth Gloria

Mike Sansone

Lori Magno

Valerie Simon

Nettie Hartsock

Mark Goren

Peter Salvitti

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5 Comments so far ↓

  • Susan Fielder

    Congratulations Drew and to all the authors. I would love to hear more about your experience with self publishing Vs having a publisher. I can imaging that it certainly would increase the exposure and reduce the amount of work you need to do yourself! Well done again, can’t wait to have a read. I can download it on my Blackberry now with that Kindle app which is great.

  • Steve

    Thanks Drew, I’ve been looking for some great inspirational literature for my Kindle. I’ll take a look at this.

  • Andy @ FirstFound

    There’s a decent amount of experience on that authors list. I’ll definitely take a look.

  • Claire Celsi

    WOW! This is epic! Thanks for reminding me to get a copy. I can’t wait to see how it turned out!

  • Drew McLellan

    Thanks all!

    Please do get a copy of the book. What I love about this edition is that it’s really rooted in practical application.

    You’ll get all kinds of ideas!

    Drew

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