Of course… there is no single, magic or easy answer to that question. It all depends on your goals, your overall marketing strategy, your resources and your industry. It's not a cookie cutter sort of thing.
However…there's nothing wrong with a little cheat sheet to help you determine which sites are best for:
- Customer communication
- Brand exposure
- Driving traffic to your site
Which is why the cheat sheet created by CMO.com is so handy. It ranks the most popular/used social media sites (from the biggies like Facebook and Digg to the less talked about Reddit and del.icio.us) as good, okay or bad for the four goals above.
You can download a much bigger, easier to read PDF version of it by clicking here.
Hat tip to my buddy Gavin Heaton, who wrote about this a couple weeks ago.