When I asked how they would normally promote it, they said…we'd make up a flier with all the information and attach it to an e-mail. We'd send it out to everyone. We might send it out a couple times or ask their supervisors to also send it out.
There's nothing wrong with what they're doing. But, there's not enough right. You've got to toss a lot of messages and media into the blender and mix it all up — to try to reach everyone.
Remember, your audience needs to hear your message 8-13 times before they notice that you're talking to them!
Here are some other ideas we came up with as we brainstormed:
Tease them: Don't give them ALL the information at once. Give them the bare bones (date, time, place etc.) but keep some of the details for the next communication.
Catch it on camera: Run around the office with a flip camera and record some people who know about the event. Ask them why they're excited or looking forward to it. Post it on YouTube, your corporate intranet or someplace else that employees will go see it.
Drip marketing: Remember….you want your marketing to be a drip, not a downpour. So why get 6-8 little tidbits of the content (think if it like a snack…which is how we like to consume information) and rather than send out one huge e-mail….once a week, send a tip tied to the content of the training.
Let them eavesdrop: Using BlogTalk Radio or Skype + Audio Hijack, whip up a quick 5-minute podcast with the presenter. Let the potential audience hear the presenter's enthusiasm and energy around the topic.
Make it personal: Draft a quick 15-30 second script and ask every supervisor to personalize it and then leave a voice mail for their direct reports….inviting them to the event.
What have we done? We've hit them with the written word, teased them with tasty snacks of content, let their peers and supervisor weigh in, used multi-media, and made it personal.
All for the cost of….$0. (Audio Hijack is $32 if you opt for that solution).
How could you use this recipe for things you need to communicate internally?
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