A client of ours, E-Myth Benchmark, who does excellent work with small business leaders (including yours truly) has this philosophy about their clients:
Imagine if every time you answered the phone, shot off an e-mail or met with a client, you were filled with that attitude. How might that change the dynamics of your relationship? How would a bit of reverence change your company's culture?
I've said it before….if you can't genuinely love your clients, you should fire them. They deserve better.