Remember when I told you about getting some chocolate covered grasshoppers in the mail and how effective the 3-D mailing was?
Well, now the Grasshopper team has gone one further. They have documented in a step by step, 8-page case study exactly how they created this brilliantly executed viral campaign.
The case study includes detailed budget numbers and short of their mailing list — pretty much every detail you might want to know.
This idea of freely sharing what you know/did is one of my favorite aspects of social media. Do yourself a favor and go download the case study. It is an excellent example you can use as the framework for your next effort.
Many thanks to Jonathan Kay (Ambassador of Buzz at Grasshopper) and his team for not only creating a smart and buzzworthy campaign but also sharing their secrets so we can all do the same!