I've often said social media isn't for everyone. Not every company should have a blog. No one on Twitter really cares what you had for dinner (unless you ate chocolate grasshoppers) and you don't have to possess a single friend on Facebook.
Social media is a collection of great tools that hopefully bring out the best in us as people and companies. It gives us the ability to connect, collaborate and create communities.
But that doesn't mean it's all that. (pretty sure that's the hip phrase these days!)
Eric Karjaluoto from smashLAB wrote a very smart post about how you can get the most out of social media, even if you don't want to want to be a social media expert.
It's well worth the read and maybe even print it off, so that on those days when you worried that you might not be Linked to enough Facebook Tweeters who blog…you can re-read it.