Here's the truth. We all have a personal brand. Some of them are more visible or more aligned with our goals and others just limp along…giving off a lot of misinformation because no one is paying attention to it.
We all have a brand. Are you managing it or is yours managing you?
There's a lot of buzz about personal branding these days, especially in terms of building your career and making sure that you're perceived as the "must have" employee if your employer is considering layoffs.
That's what makes Dan Schawbel's new book, Me 2.0 so perfectly timed. Dan has become synonymous with personal branding, having appeared in every publication from BusinessWeek to Forbes and Fast Company.
Dan's book outlines his four-step process for building a powerful brand and his case studies and research reports back up every recommendation he makes.
This is the first book about personal branding written for the millennial generation by a millennial.
But don't think that's all there is to it. Whether you are 25 or 52 — Me 2.0 will teach you how to bridge the gap between the current business environment and the progressive best practices of today…and tomorrow.
Don't take my word for it…here are some of the early reviews:
"Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." —Entrepreneur
"Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." —Miami Herald
"The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market." —Gary Vaynerchuk, host and founder of Wine Library TV
Buy the book today and give your personal brand the boost it deserves!