If you've been on Facebook for any length of time, you know that causes run rampant there. You can join non-profit pages, you can play games that benefit non-profits, you can declare your allegiance to a cause. You name it, you can probably do it.
Most non-profits, if they're there at all, are stumbling around, trying to figure out how to best use the space. But some have really got it figured out.
Over 6 million Facebook users send each other virtual plants/flowers for their (lil) green patch. And they're told that every time they do, they're saving bits of the Rain Forest. But what does that really mean?
How about over $109,000?
That's how much The Nature Conservancy has earned from people passing pansies. (Say that 5 times fast!). And they didn't even develop the actual application.
If you're a non-profit or involved with helping one — how are you using Facebook to date? How COULD you be using it?