Yes and no. It’s certainly one of the buzz words of the day. But the truth of the matter is… genuine, dig deep branding is a fundamental truth that has been talked about for a century or better. Listen to what branding expert Mark Twain has to say on the subject:
"I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody."
How about you? Are you narrowing your focus or in this recession panic filled time, are you trying to please everyone?