Search Engine Marketing demystified

Picture 11 SEM, SEO, organic search engine optimization, driving traffic, etc, etc.

I believe for most people, search engine optimization/marketing is one of the most confusing, misunderstood aspects of marketing today.

But it doesn't have to be.

This fall, Mike Moran and Bill Hunt released the 2nd edition of their book Search Engine Marketing, Inc: Driving search traffic to your company's web site.  The guide is 600+ pages and packed with practical, applicable information.  I've worked my way through it once and now am heading back in to begin implementing some of their strategies.

This is not a book for someone who wants a light read.  But if you want to understand how search engine marketing really works and how you can master the tricks of the trade — buy it now.

The book also comes with a DVD, filled with more than 2 hours of video tutorials, podcasts, articles and slide sets.

This book will be on your desk, propped open and dog-eared, for a long time to come.  I know mine will be.

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4 comments on “Search Engine Marketing demystified

  1. Henry,

    What do you believe is the most critical piece of SEO?


  2. Drew – to answer your question of Henry I would say the most critical piece of SEO is killer content.

    Good content gets inbound links. Good content gets shared on social networks. And google loves good (and keyword rich) content.

    Content is king.

  3. Andy,

    No argument from me there! Not only does good content attract the SEO spiders, but it also means you’ll actually keep the readers you attract.

    Thanks for adding that to the conversation.


  4. Hey Martin,

    If you were going to recommend one way to create buzz on the internet for your site…but you could only pick one — which would you choose?


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