I conducted the MMG brand discovery process for a non-profit over the weekend (hard to gather volunteer board members during the work week) and at the end of a long but fruitful day, their board president said, "I’ve learned so much today. Not just about marketing our organization but this stuff applies to my work, my relationships…my life!"
He’s right of course. Marketing’s core lessons are not only universal but they’re really basic tenets of relationships.
A few years ago, I wrote a series that I think is a very good reminder to all of us of these core lessons. I hope you’ll take a few minutes and read the entire "Marketing Tips from My Italian Grandma" series. Even if you vaguely remember some of them…I promise an ah ha moment or two.
- Count your bay leaves
- Be who you are
- Speak in your native tongue
- Treat them like family
- Sampling starts something contagious
- Give back
I’ve love to get your thoughts on the series and the lessons.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=365956c6-ba9b-4761-aa3c-301ec300d9c3)
Listen and Respond (Marketing Lessons from Walt)
Knock down the barriers (Marketing Lessons from Walt)
Dance with the one that brought you (Marketing Lessons from Walt)
Evolve (Marketing Lessons from Walt)
Well, everything is marketing AND spelling. I’m sure you meant “tenets” and not “tenants”
You are definitely right, everything is marketing. Everything you basically do you look at what other people and it will be part of their decision as to whether to come to your blog or subscribe.
Sampling is a good one, maybe you can write a post on the different ways to conduct a sampling campaign. Most people just think, try services for free, and forget about the creative ways to do it.
Dr. WRight
The Wright Place TV show
http://www.wrightplacetv.com
http://www.twitter.com/drwright1
Spot on Drew,
It’s hard to make some people understand, but everything is marketing and we are all marketers. Brand is about people, attitude and service, not a fancy logo, corporate colour etc. If the expectation of your customers and clients does not fit the service they receive, they are soon going to your competitors.
Have you got any good tips on how to get this across to company directors? Mine certainly don’t get it yet!
Cathi,
Sometimes the combination of relying on spell check (which apparently cannot read my mind) and my own bad proofing skills get the better of me.
Thanks for catching it.
Drew
Franklin,
Consumers rarely take action based on a single encounter or message. It’s all the little things you do or don’t do that add up to a sale or them walking by.
Drew
Dr. Wright –
Sampling is one of my all time favorite marketing tactics. Heck…this blog is one gigantic sample! Great idea for a post. Watch for it!
Drew
Nigel,
I would guess your customers’ voices would be the most convincing way.
Usually the sound of money walking out the door is pretty convincing!
Drew
UGG
UGG sale
Cheap UGG Boots
Discount UGG Boots
Authentic UGG Boots
Genuine UGG Boots
Origianl UGG Boots
Women’s Ugg
Men’s Ugg
UGG Australia
UGG Store
UGG Official Store
UGG Shop
UGG Online Store
UGG Boots
UGG Boot
UGG Sandal
UGG Sandals
UGG Slipper
UGG Slippers
UGG Classic Cardy
UGG Classic Crochet
UGG Classic Mini
UGG Classic Short
http://www.uggsale.org/ug today