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When does 237 = 15,000?

October 29th, 2008 · 79 Comments · Books, Collaborations, Community

Age of Conversation 2 coverImage by andrewodom via Take 237 generous authors.  Cull them from 15 different countries.  Add in 8 topics of discussion and what do you get?  Hopefully, $15,000.  But for sure, you get…

Age of Conversation 2.  Why don’t they get it? 

After a very long process, the hardback, paperback and e-book versions of Age of Conversation 2 are on sale, starting today.

As many of you will recall, Gavin Heaton and I got a wild hair in the spring of 2007 and solicited 103 authors to help us create the first book, Age of Conversation

With that book, we were able to raise over $14,000 for Variety, the Children’s Charity.  Surely, with twice as many authors, we can top the $15,000 mark. I’m hoping for $20,000 – truth be told.

Each author contributed a single page chapter and wrestled with topics like:

  • Manifestos 
  • Keeping Secrets in the Age of Conversation
  • Moving from Conversation to Action?
  • The Accidental Marketer
  • A New Brand of Creative 
  • My Marketing Tragedy
  • Business Model Evolution
  • Life in the Conversation Lane

Put it all together and you have insights from social media pros, traditional agency veterans, authors, ministers, directors of marcom, artists, PR experts, non-profit directors and many others in between.

The book will make you think, shake your head and on occasion, laugh.  It will also mean that you helped us raise money for a very worthy charity that cares for the world’s children. 

As my friend (and one of the authors) John Rosen succinctly said…Buy this book.  Period.

Here’s a complete list of our gracious authors.

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79 Comments so far ↓

  • Arun Rajagopal

    Hello Drew & Gavin:
    Kudos and thank you for your amazing spirit that has led to the 2nd edition of The Age of Conversation. It’s a great honor to be a part of AOC 2.0.
    You guys rock, as always.
    Cheers!
    Arun

  • John Rosen

    Drew:

    I have, indeed, ordered my copy. Looking forward to seeing if Lulu is even more efficient this year!

    CONGRATULATIONS on successfully completed it, once again.

    John

  • Karin H.

    OK, bought it (and ‘surprised’ to see the price came up in GBP ;-) )
    Now the waiting begins – how long will it take to cross the ocean?

    Karin H. (Keep It Simple Sweetheart, specially in business)

  • Mike Arauz

    Congratulations and thanks for all your hard work!

  • BIG Kahuna

    I wish I could buy it but I was not able to purchase 10 hard copies because of browser issues:

    info: Welcome to Lulu.com! An online representative will be with you shortly. Your wait time will be approximately 0 minute(s) and 24 seconds. Thank you for waiting.

    info: You are now chatting with ‘Aimee G’
    Aimee G: Welcome to Lulu. How can I help you today?

    swhite@brandidentityguru.com: I’m trying to place an order and I get this message: The apartment number you entered doesn’t match any address in our shipper’s database.

    swhite@brandidentityguru.com: it’s the right address

    Aimee G: Hi there. Sorry to hear that, one moment please while I check on this

    Aimee G: Is this the first time you tried to place an order to that address please?

    swhite@brandidentityguru.com: it won’t let me move on? My address is:
    swhite@brandidentityguru.com: 304 Newbury St. Suite 555, Boston, MA 02115

    Aimee G: Thanks for the address, did you use this address before please or from your previous order?

    swhite@brandidentityguru.com: No, first time ordering but that’s my address.

    swhite@brandidentityguru.com: It works for the rest of the world….

    Aimee G: Sorry to hear this. Can you try to click on Back to get out of the error message please? Then click on your My Lulu tab, then go to CONTACT LIST on the left navigation column, then add your shipping address in there. And then go back to your cart and try it again

    swhite@brandidentityguru.com: one second

    swhite@brandidentityguru.com: I’m getting a blank page when I click on contact list

    Aimee G: Please try to refresh your page

    swhite@brandidentityguru.com: nothing, this is a joke. Do you make it this hard on everyone to order or just me?

    swhite@brandidentityguru.com: Can someone call me to take the order? 617-504-2305

    Aimee G: I am sorry but the blank page looks like a browser issue. You may need to change some settings on your computer or in your browser. First try clearing your cookies.

    swhite@brandidentityguru.com: no, call me at 617-504-2305 and I’ll place the order

    Aimee G: If it doesn’t solve this, would it be possible for you to switch browser and try Firefox? We’ve found that users using Firefox have less trouble with Lulu than other browsers. It’s a free download if you wish to try it.

    Aimee G: http://www.mozilla.com/firefox

    Aimee G: I am sorry but we only take orders online

    swhite@brandidentityguru.com: no

    swhite@brandidentityguru.com: i am an author

    swhite@brandidentityguru.com: the first call i make is to Drew and Gavin

    swhite@brandidentityguru.com: this is bad, really bad

    swhite@brandidentityguru.com: can I call you to place the order?

    Aimee G: I am sorry for the inconvenience. I will create a ticket and will pass this on to our site engineers so they can check and sort this out

    Aimee G: Sorry no, we do not currently have phone support

    Aimee G: I have created a ticket for you. Please be sure to keep your ticket number in a safe place so all of our operators will be able to see the history of this issue and can better assist you. You will also need to include the ticket number in any emails that you send to us regarding this issue, preferably in the subject header. We usually respond to tickets in 1 to 2 business days so you should have an answer on this issue soon.

    swhite@brandidentityguru.com: So at this time I am unable to purchase 10 books at @$29.99? And no one will call me to place the order, is that right?

    Aimee G: I’m afraid yes. Sorry for this trouble. Our site engineers will check on this and contact you via email

    swhite@brandidentityguru.com: I must say a 2 minute phone call for a $300 sale is not crazy but to each their own.

    Aimee G: I am sorry but we do not currently take orders by phone

    info: Your chat transcript will be sent to swhite@brandidentityguru.com at the end of your chat.
    info: Your chat transcript will be sent to drew@mclellanmarketing.com at the end of your chat.

  • John Rosen

    Big Kahuna:

    As I said in my post, I’m looking forward t seeing if Lulu is more efficient this year!

    John

  • Drew McLellan

    Scott,

    So sorry to hear that you’re having trouble. Did you try a different browser, like she suggested?

    We’ve processed literally thousands of orders through Lulu.com and although their shipping (because they print the books on demand) wasn’t always as fast we we would like — they have been great quality and good service.

    We had one Lulu rep who helped us get 100 or so books to Luc in Belgium in time for a huge meeting. We had another who went out of her way to track down the printing and shipping of books for an author who was using them for client gifts around the holidays.

    So…in the experiences we’ve heard about, they’ve been wonderful to the authors and buyers alike.

    Drew

  • Faris

    ordered my copy – nice work again dudes!

    umm – and everyone should use firefox or chrome ;)

  • Katie Konrath

    I just bought four copies at Lulu and didn’t have any trouble at all.

    Maybe it was a browser issue, or you had some security issues with your computer. I used the latest version of Firefox, so try that.

    It seems to me that it’s a pretty legitimate help dialogue, and – while it’s unfortunate that Lulu doesn’t take orders by phone – it makes sense from a cost standpoint. The customer service rep didn’t seem disrespectful, and gave several solutions that should work.

    I know it could take a couple moments more to try it in a different browser, or to clear your history, but I’d just try it again.

  • Thomas Clifford

    Hi Drew,

    Well, I couldn’t wait to order mine copies so promptly at 8:00am, I ordered several books…without a problem.

    Hats off to you and Gavin for pulling another rabbit out of the hat!!! You guys are magicians in my book. :-)

  • Timothy Johnson

    Had ABSOLUTELY NO problems placing my order… very efficient and easy and pleasant.

    Not sure what “big” Kahuna was hoping to accomplish by publishing his isolated incident for all to see. Seems a little counterproductive to the cause.

    To the rest of you, give it a shot… no problems on this end.

  • Sandy Renshaw

    Yeah! The official day is here. Congratulations to all the authors and especially those who coordinated this effort – Drew and Gavin – and all those unseen folks who assisted.

    I just logged on to lulu.com and placed my order. I’ll be ordering more copies for business associates, friends and relatives soon but I had to get my personal copy on the way. It was painless and easy. Took me just a couple minutes. I can’t wait to get the book. Now I’m off to write a blog post…

    Sandy

  • C.C. Chapman

    Thanks for all the hard work you put in on pulling this together.

    I ordered a hard copy and the downloadable PDF this morning because I didn’t want to wait to read it. *grin* I hadn’t ordered through LuLu that much before so I was glad to see how easy they may it to do so with PayPal.

    While I’ve started reading the electronic version I really can’t wait to put the hard cover on my shelf!

  • Gaurav Mishra

    Hi Drew,

    I just ordered my copy at Lulu and it worked like a dream. Thank you.

    Gaurav

  • J. Erik Potter

    Just placed my order – in and out in 3 minutes using Firefox.

  • Andy Nulman

    Shit happens, man. Been dealing with Lulu on both sides of the coin for two years and never had a problem. Downloaded my PDF in three seconds. Hope that Big Kahuna/swhite doesn’t let this incident bum out the great karma that permeates the whole concept.

  • Shama Hyder

    So excited about this book! Was a breeze to order. Sorry about the trouble you had Scott.

  • Michelle Lamar

    It’s out! I ordered two copies, I’ve been told by clients they ordered copies today too! No problems with Lulu. Thanks Drew and Gavin for letting me participate!

  • David Reich

    I ordered my book this morning and had no problem at all. Maybe the lulu site was having a problem when commenter Big Kahuna tried, but when I did it, it was quick and smooth.

    Kudos to you and Gavin for another spectacular effort.

  • Sonia Simone

    Drew, us IE folks *hate* when people tell us we should use FF. :) I personally can’t stand it. Different strokes.

    That said, I ordered two copies in despised IE6 and it worked fine, no hitches. My sympathies, though, BigK, that sounds completely maddening.

  • Matt J McDonald

    Just put my order through with no problem and I am so psyched to get my copy of this book. I grabbed a hardback for myself and a few paperbacks for local agencies and business that I think would enjoy all of our fine work.

    Rock on!

  • Jenny

    Thanks for getting it out today, guys. I ordered my copy in about 45 seconds total from Lulu.com this morning, easy as pie!

  • Brian Reich

    I just bought both an online version and a hard copy version. It was super easy, the whole process took just a few minutes from start to finish (and that included having to register for a Lulu account, since I guess I didn’t set up one last year when I ordered AOC1). The online version looks great, and I know the hard copy version will be cool as well.

  • David Meerman Scott

    I had some issues with Safari (I am a Mac user) but it worked fine in Firefox, I am looking forward to getting my copy (and in hardcover)

  • Paul McEnany

    Got the ebook, and ordered the hard back! Thanks for all the hard work, Drew! Even better this year!

  • Eric Peterson

    Hey Drew,

    I just placed my order without incident! Everything went through smooth! I can’t wait to dive in.

    I can imagine how extremely frustrated Big Kahuna was. It’s unfortunate, but Lulu can’t help it if a user’s browser is acting up. Hopefully big kahuna will persevere and try again later after trying out some of Lulu’s suggestions.

    The big thing to remember is this: The book is full of amazing content, and better yet, all the money goes to help kids out across the world. You just can’t get too upset about that! That’s inspiration enough for me to trudge on through some of the issues to make sure and buy a few books.

  • Gary Cohen

    Congrats on getting AOC2 done. Very cool. Thanks for all your efforts.

  • Anna Farmery

    Well done on a fabulous collection of articles. I have to say it is a testament to you and Gavin at the standard of this book and the writers who have contributed. Well done, great edition to anyone’s list

  • GL HOFFMAN

    Drew…thanks again for a job well done. The organizational efforts have really paid off. By the way, I had no trouble ordering from Lulu…and I am a first time customer of theirs. (when does Kindle’s version hit the streets?)
    Again, Drew…thanks for this effort.

  • C.B. Whittemore

    Drew, thank you and Gavin for doing -once again- such an awesome job on AOC2. I can’t wait to receive my copy, as I know that each chapter will be filled with amazing wisdom.

    I’m sorry to hear about Big Kahuna’s [Scott?] problems with LuLu. My experience was painless. I ordered 5 copies [used Firefox] and had no issues whatsoever. Was almost too easy.

    Now is the hard part: waiting!

  • Chris Cree

    Being a Mac guy I’m used to compatibility issues. The overwhelming majority of software out there is for Windows.

    And as a web guy I get the whole challenge of browser issues. Sometimes one browser will hang up but another works fine. I try to be flexible.

    Bought my copy of the AOC2 this AM, using FireFox I think (but it might have been Safari – I switch back and forth all day long) and had no problems. Glad to have my hands on the electronic version.

    I like the bigger donation to charity from the eBook too!

  • Joe Pulizzi

    Drew…just ordered my copy and everything went smooth (I used Google Chrome).

    Thanks to you and Gavin for putting all this together…truly a heroic effort.

    Looking forward to reading the entire book!

    jp

  • Mike Arauz

    Sorry, to hear that BIG Kahuna.

    I didn’t have any trouble at all putting in my order. It was as straight forward as ordering from any other online retailer.

  • @Stephen

    Thanks for getting this all together. I am really looking forward to seeing all of the entries!
    I just ordered a soft-cover to be shipped to my folks’ house in IL where I will be in three weeks and there was no problem, sorry to hear that somebody had trouble.

  • Steve Woodruff

    Order placed (hardback this year!); couldn’t have been easier. Can’t wait to receive it! Great job pulling this off once again!

  • jon burg

    Hey Drew, kudos on pulling together this fantastic project. With whatever launch glitches worked out, it’s time to open up your minds, open up your hearts and open up your wallets.

    And now, off to order!!!

  • Scott Townsend

    Drew:

    I am so proud. I bought a copy and promptly downloaded it for all to see. Good job on a great book for a great cause.

  • Jeff De Cagna

    I had no problems ordering my book today. It all went very smoothly.

  • Nettie Hartsock

    Drew!

    Great job again on this book. My mom, dad and hubby just ordered their copies and was fantastically easy!

    Now I’ve got to go get mine!

    Nettie

  • Joanna Young

    I’ve just ordered mine – can’t wait to read it! My review and encouragement to buy will follow after I’ve had the chance to read it and can rave properly!

  • Mark McGuinness

    No problems here. Thanks for all your efforts Drew, Gavin and everyone else!

  • Daniel Sitter

    Drew,

    You and Gavin have gone far beyond the call of duty in creating this incredible book. Thank you.
    I have ordered my copy at Lulu a few moments ago. It was an easy, painless process and so convenient since they accept Paypal!

    Thanks again guys, for your generous spirit and exemplary work ethic!

  • Jeff Gwynne

    Drew-

    I just ordered five copies in about five seconds – really easy. Can’t wait to read it.
    (This is a milestone comment for me – first one from my new iPhone.)

    -Jeff

  • Daniel

    No problems here.

  • Sue

    less than five minutes – ordered e and hardcover versions. YAY!

  • Rishi Desai

    The ordering process was seamless. Looking forward to another year of greatness, from great people.

    Rishi

  • John McCain

    I had problems ordering the book too, but only because I’m 72 and don’t know how to use a computer.

  • Copywriting Maven

    Super-duper easy order. Can’t wait to see my copy!

  • Ann Handley

    I hate user issues as much as the next person (maybe worse! I am very impatient!) but I had no trouble with the download. CONGRATS to all the authors and a special bit of gratitude to you, Drew and Gavin. You guys… well, you simply ROCK.

  • Sean Howard

    I ordered 5 copies and just asked my nephew who is 3 to order a copy. I think he ordered 50. Not sure whose credit card he used.

    My cat also placed an order for 7 books. In her case, I know that she used my credit card, which explains all the deliveries of smoked salmon over the past few days.

    I’ve asked my dog to place an order. But he seems to be having trouble. It could be because I don’t have a dog, but I’ll check into it and get back to you.

    Yay!!!! We have launched!!!

  • BIG Kahuna

    I don’t use Firefox. All is good, they called me via Seth Godin – read about that here:

    http://www.brandidentityguru.com/wordpress/2008/10/i-will-say-it-again-branding-touches-everything/.

    My copies are on the way, can’t wait!

  • Ed Brenegar

    I ordered a paperback copy and an ebook, and completed the order and the download in less than five minutes. So, I’m not sure what the deal was. Probably makes sense to set up an account before you buy.

  • Kenny Lauer

    Just ordered mine. No problems at all. Went through real smooth as always with Lulu. Can’t wait to get it.
    Hats off to you guys!

  • Mike Sansone

    Just got the e-book downloaded and plan on ordering multiple paperbacks. Had several discussions today about this global project and it has folks in rural Iowa excited about how these tools make collaborating and creating change so easy. Kudos to all involved (including the readers).

    I made sure to give my grandson Sean’s card (just in case they click on 50)

  • Brett Macfarlane

    Was excited to quickly get the digital version this morning. Kudos to all the genius put forth by fellow authors, much to ponder.

  • Gordon Whitehead

    I’ve justed ordered a few copies for the family and I haven’t had any problems.

    I’m sorry to here the Big Kahuna’s had problems, but it maybe a technical issue. The Big Kahuna…a Big Problem:-)

    I’d also like to say a big thanks to Drew and Gavin for all the time & effort to get this project moving.

  • Sarah Palin

    Readings overrated!

  • Francis Anderson

    I just bought my first copy (an e-book) … the process was smooth as silk and hitch-free! The AoC is a great idea and I am proud to be a part of it. Huge kudos and thanks to Gavin and Drew.

  • El Gaffney

    done and done. glad to be part of this collaboration. excited to have a copy on the way.

  • Shaping Youth

    Just ordered several in various iterations to test out the system before I place a solid order to use as holiday gifts for our nonprofit’s Board of Directors!

    I bought two hardback editions and two paperbacks in two separate transactions to test it out…No problems (they even remembered me from last time!)

    Lulu DOES need to find a way to enable AOC2 to pop up in its various edition forms at checkout though, as either ‘you might also like’ or a one sheet snapshot to add to the cart, because I DID have to go back to scratch to try the download variation, since ‘keep shopping’ took me away from the AOC2 offerings.

    Oh, and for browsers? I was using FF with NO problem…and tried IE too. Consider it ‘tested’ and passed with flying colors on this end! :-)

    Now I’ve just gotta go blog it! Thanks so much for all you do for the kids, gang. Rock on! Anxious to read it now…

    Amy Jussel
    http://www.ShapingYouth.org

  • karl TURLEY

    Got mine ordered with no problems, can’t wait to get stuck in and find out what everyone else has to say.

    Great effort Drew and Gavin for making it happen.

    Karl

  • David Petherick

    Ordered and delivered e-book version in seconds, using Camino on a Mac, including setting up a Lulu account. Easy.

    Had a wild £40+ ($70) charge for delivery of hardback to the UK, so for the moment, just taking the ebook. Sure this is a glitch.

    Kudos to you Drew and Gavin for herding us feral cats to make this actually happen. Going to be spreading the word over the next few weeks, signing off now to enjoy a good read.

  • Douglas Karr

    I threw everything I could at Lulu, different shipping address versus billing address – and it all worked perfectly! Thanks for all the hard work, Drew!

  • Luc Debaisieux

    Hi Drew,

    First of all : BIG THANK YOU to you and Gavin for letting us into this project and making it a reality. I’m definitely happy and honored to be part of this great collaborative work (mmmh, yes… again).

    Then, of course I immediately ordered my copies, smooOOooothly… and so far all is perfectly fine: Lulu is about to send them, while Brussels is eager to get them. :)

    Merci Drew & Gavin!

    PS : @Sean : Dude, your nephew rocks, your cat rules and man… you made me ROFL real bad! ; )

  • Ellen Weber

    Drew and Gavin, you guys rock! What a great evidence of the fact that different voices can celebrate different perspectives – in ways that genuinely build the kind of community many people crave! Bravo! Hope your efforts produce a best seller and what a thrill to see the children benefit from sales! THANKS for all you inspired and drew together!

  • Chris Brown

    Drew:
    Just ordered my copy of the Age of Conversation 2 from Lulu. Can’t wait to read what everyone wrote.

    I have moved so I switched addresses, and my old card expired so I switched credit cards– Lulu handled it all with no problem. Total order time: 3 minutes.

    Thanks to you and Gavin for all the work and effort to launch this book.
    Chris Brown

  • mindblob

    Age of Conversation 2 … is GO!

    Dear readers… it’s been a long time since I posted and I’m really sorry about it. Well, this is just because I was too busy… errrrrr… waiting for the launch of the :age of conversation 2 – why don’t they…

  • Gavin Heaton

    I think you will be surprised how quickly delivery can happen ;) Congratulations everyone!

  • David Berkowitz

    It took me about 30 seconds to order since my info was on file from last year. Can’t wait to get my hardcover copy and read everyone’s work.

  • Kristin Gorski

    I’ve ordered my copy, and I can hardly wait. :) It took just a few seconds to process it — no problems at all.

    Thanks again, Drew and Gavin, and congrats to all of us on a collaborative, inspiring, global job well done!

    And just curious, Drew and Gavin, what does Variety think of these books we keep writing? I bet they love the AOC.

  • Sean Howard

    @Luc: Grin. I narrowed down the issue with the dog. It turns out I did have a dog, but the cat sold him on ebay. Oy.

  • Todd And

    Wow! It’s nice to see both John McCain and Sarah Palin commenting on your blog, Drew! Impressive. I just ordered my two copies.

    TA

  • Robyn McMaster

    Thanks, Drew, for all you have done to launch this amazing new edition, truly celebrating social community at its best.

  • Jeroen Verkroost

    Drew, thanks a million for your great work.
    You are really making the difference in our team.

    I just ordered 5 books from Lulu. It was a breeze to order and I am enjoying reading the .pdf tremendously.

    Can’t wait to get my hands on the hardbacks I ordered.

    Thanks for all your help!

    Jeroen

  • Toby

    Drew (and Gavin!) – What a thrill to see AoG 2 in print. If there ever was a labor of love in the social media business world .. this has to be high on the list. Congrats! to you and to all of the authors.

  • Drew McLellan

    Everyone — thanks for your feedback and support. We’re thrilled with the launch and as last time…the support and good will efforts of the authors are going to make a huge difference.

    Thanks to all of you who have posted about the books. You’re helping make a huge differenc!

    I know I speak for Gavin as we as myself, when I say it’s been our honor to spearhead this project. You authors rock!

    Drew

  • RegAdkins

    Hi,
    Don’t know if it is still on topic, but I just placed my order with no problems.
    Peace and Grace!
    Reg

  • Karin H.

    Lulu only took a week to cross the ocean – arrive today!

    Karin H

  • Drew McLellan

    Karin,

    Excellent — enjoy the read!

    Drew

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