But what if the little guy (or the big guy for that matter) doesn’t have a clue?
The reality is that the internet has lowered the barriers for entry for just about every service business out there. But it also means that just because it looks like a business, doesn’t mean it’s so.
I think the old adage…the cobbler’s children have no shoes is a really dangerous excuse in today’s marketplace. And it’s a buyer beware world for all of us.
I don’t know about you, but I don’t want to hire a financial planner who lives paycheck to paycheck. I don’t want to hire a marketing firm who hasn’t created buzz for their own agency. I don’t want to hire a personal trainer who is 40 pounds overweight and I don’t want to hire a business blog coach who has 137 subscribers to their own blog.
In today’s age of "insta-pop up" businesses where the assumption is if you have a website or blog, you must be legit — we have to be even more discerning than ever before.
If they have not done it for themselves, why in the world would you think they can do it for you?