We’ve heard it for the past few years (longer, if we were really listening). Content is king. Less hype, more value. Talk directly to your customers about what matters to them. The explosion of social media tools (blogs, twitter, Facebook etc.) is proof that we can actually be the media.
That doesn’t mean you have to launch a magazine or put a broadcast antenna on your office building.
It means that consumers are open to listening, if you’re open to creating relevant content and offering it to them. You can do that on-line. You can do that in a traditional printed piece. And you can do it in person.
That’s a critical point — this is not just an internet-driven marketing solution. Which means this book is relevant to just about everyone.
So how do you do it?
Well, there’s the rub. Fortunately, in this case, there’s a solution. Newt Barrett and Joe Pulizzi have written the book Get Content. Get Customers. Think of it as your toolbox to Content Marketing. It is right on the mark, easy to understand and implement.
The book has excellent case studies from all kinds of companies in all kinds of industries. You’ll see what’s possible. But what you’re really going to love is the play by play instructions and insights that will help you get from nodding your head to actually implementing the ideas.
If you’ve read this blog for awhile, you know I really love books that actually tell you how to do it. This book is all about that. You’ll read this book with a pencil in hand so you can write in the margins. My copy is a sorry looking dog-eared and highlighted book. A high compliment to any business book, in my opinion.
If you’re a business owner or leader — you will do something different as a result of this book. It’s just that relevant.