How did the speech support their brand?
McCain had a tough act to follow. Sarah Palin’s speech has shattered expectations in terms of viewers and buzz.
He had to build on that momentum and remind us that he was #1 on the Republican ticket. He also (in my opinion) had to continue the delicate balancing act of his duo-brand. McCain is part Country First/War Hero (very traditional) and part Maverick (very non-traditional).
Could he capture both sides of his brand and deliver them in a memorable, believable way?
So how did he do from a pure brand/marketing perspective? That was the question posed to six of us (CK, Ann Handley, Cam Beck, Alan Wolk, Stephen Denny, and me) over at Marketing Profs Daily Fix. We had to (in 200 words or less) critique the speech based on message, brand delivery and relevance. We also had to give a 0-5 star rating.
McCain got everywhere from a 0 to a 4.5 from the six of us.
And if you missed part one, here’s our take on Obama’s speech last week.