How is your website holding up against search engine optimization?
by Drew McLellan
You can't attend a marketing conference or talk to anyone about their company's website without hearing the words "Search Engine Optimization" or SEO. But the truth is, many business owners or marketing professionals can't define what SEO is all about, beyond that when done well, it will result in an increase in ranking on Google.
They also don't have any idea what factors contribute to SEO success or failure. Well guess what...we don't have to understand the complex algorithms. Heck, I'm pretty sure most of the employees of Google don't understand them! You just need to know what areas within your site that need some tweaking.
Here's a free way to see how your site measures up. Go to HubSpot’s websitegrader.com, which will give you useful and detailed information about your site’s SEO power and where you can crank it up even more.
I'm really impressed with how comprehensive a tool this is, Drew. Thanks for letting us know about it.
Posted by: Douglas Karr | Jul 21, 2008 9:17:45 PM
In short, SEO is the best way to optimize your website by gaining website popularity and traffic.
Posted by: Web Support Agent | Jul 21, 2008 10:17:27 PM
Hi Drew,
Thanks for pointing me to this great tool. I'm going to use it frequently.
I recently wrote an article/important things to think about guide on SEO that your readers might find interesting. It outlines the key components that create good SEO websites... many of which can be implemented easily and don't require an in depth knowledge of code.
It can be viewed on my blog at my company website:
http://www.zealandmarketing.com/cms/daily-business-inspiration/48-daily-business-inspiration/65-search-engine-optimisation.html
Disclaimer: I'm a service provider for small busiensses and SEO is one of the services I offer as part of our overall eBusiness services.
Posted by: Paul | Jul 21, 2008 11:14:47 PM
That's a great tool! Thanks!
Posted by: Verna | Jul 22, 2008 12:55:35 PM
Glad you are all finding it of value. I know I learned a thing or two!
Drew
Posted by: Drew McLellan | Jul 22, 2008 7:07:14 PM
Drew,
Thanks for the hot tip! Hope you are well.
Posted by: Lewis Green | Jul 23, 2008 10:18:59 AM
Drew, thanks for pointing out this great tool. The report is very enlightening because it covers a broader range of factors than other tools I've seen.
Posted by: Brad Shorr | Jul 23, 2008 1:59:01 PM
Lewis & Brad --
Happy to share it. I found it very useful and each time I use it, I tweak something a little more.
Glad you both found it of value too.
Drew
Posted by: Drew McLellan | Jul 25, 2008 5:48:54 PM