Everything about our lives is complicated, noisy and overcrowded. Which is why we are so drawn to simplicity in design and process. A large part of the iPhone’s success is because of it’s simple elegance.
Check out this slideshare presentation based on John Maeda’s book The Laws of Simplicity. Watch it with a critical eye aimed at your own business.
I think the big question for all of us today is how are we making our clients’ lives simpler? What are you doing to evoke an iPhonic reaction to working with you?