Kudos to the team who created this campaign. Why? They didn’t wreck it with more words.
When creating your marketing materials — find the fine line between just enough information and too much. If you aren’t sure if it is too much, cut it by 20%.
Yes, really.
Do your words caress your wares?
:60 ticks marketing tip: How many words?
“Less Is More,” billboard-style. Very nice.
Regards,
Kelly
It’s like a soundbyte. For the people on camera, when you start to think about what you’re going to say next, you’ve already said too much.
Kelly,
Actually, this is a billboard. But the entire campaign is exactly the same. Brilliant and concise.
Drew
Travis,
Exactly — a soundbyte. Then, give them places where they can go get more information if they want to. But tease their interest with saying just enough.
Drew