Very early in my blogging life, long before you began to read what I had to say…I discovered one of the finest, most precise bits of copywriting that I have ever seen. I've decided that I needed to bring it back around, because I really want to share it with you.
It is the best of copywriting…both form and function supporting the core message.
Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a work of art.
I felt a surge of both admiration and envy when I saw this. Stick with it for the entire two minutes. The twist is worth the wait.
I hope we all aspire to be this good at something!