In terms of sales strategists, they don't come much smarter or more engaging than Jill Konrath. I've shared some of her ideas here before. She's got a great blog and has written the best selling book Selling to Big Companies.
One of the marketing/sales concepts that I preach all the time is give a little first. If you want someone to give you their valuable time or attention, let alone their money — you give first. A free sample to let them taste what they can have for themselves.
Jill, as you'd guess, is a master at this technique.
In launching her sales conference (November 5-6, Mpls) geared specifically for women, Sales SheBang, she has put together an incredible Goody Bag, filled with free e-books on the art and science of selling, all written by Jill herself.
I'm no fool so I downloaded each and every e-book. Each one is an excellent primer on a different aspect of selling. Check out this grid of insights from one of Jill's e-books.
There's content for staff meeting or two right there!
In a recent e-mail exchange Jill said something that I think is very indicative of who she is as a person. She said, "I am in my "mentoring" years and willingly share what I have to help others in any way that I can."
Take Jill up on that offer…grab those e-books and soak up the smarts.