As we were saying…about watching differently

by Drew McLellan

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August 29th, 2007 · 2 Comments · Media, Trends

There's a new beta in town. Hulu.com

Their goal? Nothing big. Just to give you access to the world's premiere content, when, where and how you want it.

Here's a bit of the CEO's welcome letter.

Welcome to Hulu! Our passionate and growing team here has been very hard at work on a service that we're quite excited about. We'll keep you updated with news as we go along.

The first bit of news we'd like to share is that we have a name: Hulu.

Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it.

So do you suppose Hulu will have :30 spots?

Thanks to Jon Burg for giving me a head up on this beta release. Check out his comments as well.

You can sign up to be a part of the beta as well.

We watch differently. We will advertise differently.

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2 Comments so far ↓

Jon Burg // Aug 29, 2007 at 1:01 pm

Thanks for sharing! I got through to a their new Communication’s lead for a brief chat, check it out a the post linked above!!

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Drew McLellan // Sep 1, 2007 at 11:24 am

Jon,

Interesting stuff. One of the most fascinating things that we have a ringside seat for is watching all these different sites and applications battle it out.

Who will be left standing? And there will always be another new challenger ready to step into the ring.

Tough to juggle and keep track of, as a marketer. But fun to watch and be a part of, as a consumer.

Drew

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