But…it’s a blind robot. So the way it navigates through the room is by going in a straight line until it hits something. Then, it usually tries again…and hits the same thing. Then, it makes a slight adjustment to the left or right and maybe gets an inch further…and hits the same wall. So it adjusts again and again until it finds a new stretch of carpet to clean.
Eventually, it has covered the whole room. Not in a straight line but by making many, many slight adjustments until it finds the light of day.
Marketing is a little like that. Sure, sometimes we hit it out of the park with one ad, event or website. But more typically, it is about doing the same things over and over and making minute adjustments along the way. The key is the persistence. Believing in what you’re doing and be willing to bang your head a few times as a trade off for the eventual success.
As you might know, one of my personal heroes is Walt Disney. He chased his dreams despite bankruptcies, nay sayers, rivals stealing his ideas and a lifetime of hearing the word "no." Tim Siedell of Bad Banana Blog puts a different spin on Walt’s struggles.
Do you have the roomba spirit? Are you willing to bang into a few things to get the job done? Do you believe in what you’re doing as much as Walt did?