A being space.
One of my favorite stores is Barnes & Noble. Yes, they have lots of books, music and movies. But what I love most about it is that it feels like I’ve been invited to hang out. Big comfortable chairs. Coffee and snacks. Did I mention the big comfortable chairs?
Sociologist Ray Oldenburg first conceived of the "Being Space" in his 1990 book The Great Good Place and described it as a a place where people hang out — take it easy and "commune with friends, neighbors, and whoever else shows up." A place where you can enjoy a cup of coffee with friends, people watch, read a book or play a computer game.
Think about it. Starbucks. The Apple Store. The Laundromat where you can watch a movie while you wash. It seems like the retailers have caught on.
But what about the service industry?
Imagine this…what if clients or business friends & vendors were invited to stop by the MMG office. We happen to be right downtown. Maybe they’re in between meetings or just need a place to catch their breath.
They can grab a cup of coffee, hop on our wireless high speed internet (or use the computer in our open work station), make some phone calls or grab a book off our bookshelf.
Do you think they’d take us up on our offer? Does it say something about our brand that we’ve created a space where they could? Would it alter or intensify their opinion of us and what working with us might be like?
How about you — could you create a being space?