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Harry Beckwith gets it. Marketing. Branding. Communications. Relationships. Not only does he get it — he helps his readers get it.
Short, concise 1-4 page chapters. Each one punctuated with a summary lesson/thought. Compelling stories. And not just marketing lessons. Plenty of people lessons too.
Harry’s most recent book, You, Inc.: The Art of Selling Yourself was just released. It’s as good as the rest (see links at the bottom of the post.) of his offerings but a little different. The earlier books took a more global, company-wide perspective. This book shrinks the focus down to the reader.
If you want to:
- Communicate more clearly
- Sell more — for the right reasons
- Advance your professional stature and value
- Improve your presentations skills and results
- Find more satisfaction from your work life
then you need to read this book.
Beckwith is a master storyteller who never leaves the reader hanging. Together with his wife Christine (a much celebrated pro in her own right) he outlines very simple truths that can have a significant impact on your life. Professional or otherwise.
I’ve read some great business books already in ’07. This one tops the list.
Harry’s other books:
No business library should be without the complete set.
Cam,
I’ve always been a pretty fast reader, so that helps. Plus, over the past couple weeks, I’ve done some business traveling.
Not much else to do on a plane or in an airport but read!
Beckwith’s book is a breeze to read. You’ll be done but wanting more before you know it!
Drew
Hi Drew, great minds! I love Harry’s books, especially enjoyed You, Inc. too. It was interesting to get Christine’s perspective. Did you know they’ve only been married since 2005? Just a factoid.
I just interviewed Harry and Christine on the SmartLemming.com, see post, “An Interview with Harry & Christine Beckwith, Authors of “You, Inc.: The Art of Selling Yourself”
Harry and Christine provide addition words of wisdom that you might want to check out.
thanks again for the post!
Lori
http://www.SmartLemming.com