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What's your personal tagline?

March 4th, 2007 · 7 Comments · Branding, Copywriting, Growing & Learning, Marketing, Passion

Iron There’s a lot of talk these days about personal branding.  Tony Clark at Success from the Nest asks his readers about their personal tagline.

It’s a great question. My answer?  Gratitude.  Grace.  Give.  (check out the comments for some insightful thinking.)

But let’s take a broader look at the question.  If you own a business, how does your personal mantra/brand/tagline influence your business and its brand?

If you’re a one (wo)man band, that probably works okay.  After all, you are your company.  But how do you shift to it being bigger than you?  Especially if one day, you aspire to sell your company.

So…what is your personal brand/tagline and how does it impact/influence your business?

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7 Comments so far ↓

  • Tony D. Clark

    Thanks for mentioning my post, Drew, and a bigger thanks for expanding on the idea. A personal tagline is more for you – capturing your unique way of viewing the world. As a solo entrepreneur, it should be fairly easy to build on that to encompass your business.

    Taking that up to the next level, to incorporate a larger company, may be a challenge, but I believe it could be done. The key would be to make sure it still fits.

    My personal tagline is “My life, my terms.” I strongly believe in personal freedom, and it’s how I choose to live. Taking it to include my business(es), I’d flip it to “Your life, your terms,” since the majority of what I do is helping others to capitalize on their expertise, skills, and knowledge.

  • Roger von Oech

    Good post, good topic.

    My tagline/mantra is “Look for the second right answer.” I find that this strategy informs a lot of what I do.

    –When I’m looking for information, it tells me to go beyond the right answers that have worked in the past and to dig for others.
    –When I’m trying to be creative, it playfully advises me to put my ideas in unusual contexts to give them new meanings.
    –When I’m evaluating concepts, it implores me not to get stuck in the negative and to not fall in love with one particular approach.
    –And, when I’m implementing ideas, it reminds me that if one way doesn’t work, a different one just might and to act accordingly.

  • Valeria Maltoni

    Good thoughts so far. Asking a series of “why’s” can help get to the real answer. The first one is usually the one we believe others expect of us — the obvious choice.

    The deeper we dig, the faster we get to what it is we are really great at doing. What problems do we solve? How do we do that best?

    Of course we may still decide to go with the obvious and have a split personality. That was my post today, BTW. We must have been still on that same wavelength.

  • Drew McLellan

    Tony,

    I think when we live our brand it is like a beacon that draws people and businesses that are looking for that “pesonality” or “quality” right to our door.

    It’s the best and most authentic advertising we can do.

    Drew

  • Drew McLellan

    Roger,

    One of the calls to action at my company is “push past the first solution” for the very reasons you listed. The puns and “duhs” are the low hanging fruit. But if we want to really help a client, we need to push past those and find the unique opportunities beyond.

    Drew

  • Drew McLellan

    Valeria,

    I love the “why” game. I just keep asking myself “why” and I am amazed at how many more layers I discover.

    We owe that depth of thinking to our clients and ourselves.

    On my way over to check out our mindmeld right now!

    Drew

  • Klasskassa

    Taking that up to the next level, to incorporate a larger company, may be a challenge, but I believe it could be done. The key would be to make sure it still fits.

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