Knowledge@Wharton is announcing a novel initiative in book publishing.
The project, tentatively called We Are Smarter Than Me is an experiment to see whether a large community of business people can jointly author a book of the same name. Pearson will publish the book later this year.
The book focuses on ways in which companies are learning to leverage social networks and the power of communities to improve their performance by allowing customers or others to take over functions typically performed by experts.
Every contributor will be credited as an author, and will help direct royalties to charity. While several readers have already signed on, they’re looking for more participants.
I’m going to jump on board — how about you?