Subscribe New here? Want to have every post delivered right to you for FREE? Subscribe using an RSS feed reader (click here) or via email (click here). Thanks for visiting!

« How do you fuel anticipation? | Main | A bit of Walt Disney's business philosophy »

Want to author a business book?

                                                         Picture_2_3
Knowledge@Wharton  is announcing a novel initiative in book publishing.

The project, tentatively called We Are Smarter Than Me is an experiment to see whether a large community of business people can jointly author a book of the same name. Pearson will publish the book later this year.

The book focuses on ways in which companies are learning to leverage social networks and the power of communities to improve their performance by allowing customers or others to take over functions typically performed by experts.

Every contributor will be credited as an author, and will help direct royalties to charity. While several readers have already signed on, they're  looking for more participants.

I'm going to jump on board -- how about you?

Reblog this post [with Zemanta]

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bf7cb53ef00d834f0faef53ef

Listed below are links to weblogs that reference Want to author a business book?:

Comments

Great concept! And it sounds like it could be fun ... but you know what, Drew? I reckon between a few of us we could knock out a short book, publish it using Blurb and as an eBook and do the same.

All we need is a theme and a charity ...

Gavin,

You are very right. Let's do it. Watch for an e-mail from me!

Drew

Sounds great. I would love to participate, gentlemen!

Becky,

Gavin and I are working on the details now! Watch for an update!

Drew

Post a comment

If you have a TypeKey or TypePad account, please Sign In

My Photo

McLellan Marketing Group
1430 Locust Street, Suite 200
Des Moines, Iowa 50309
(515) 251-8400

Have You Read Drew's Book?
99.3 Random Acts of Marketing

Working Smarter Network

Get the RSS Feed


  • Click on the button above to get the RSS feed.
    What is RSS?

    To subscribe via email, enter your email address:

    Delivered by FeedBurner




    Connect with Drew

            Twitter       Facebook
            Friendfeed       LinkedIn

Search

  • Google

    WWW
    Marketing Minute

Age of Conversation

  • age2cover
Archives

Community

Where Else I Write

  • MarketingProfs:DailyFix

    BrandingWire

    IowaBiz

    SBB

Powered by TypePad
Lijit Search