Last night, I ate at a restaurant called Buddakan. It’s offers modern Asian cuisine and since I was part of a large group (15) they served everything family style. But their version of family style was lots and lots of small sampler sized items. Everyone got to try a little of everything, but no one felt "stuck" eating just one thing.
Which got me thinking. First about my agency brothren and sisters:
How good are we, as agencies, at offering clients that option? Do you offer a "sampler platter" of marketing tactics or must a new client sign on for the whole kit n’ kaboodle? Can a prospect take you on a test drive?
For the non-agency readers:
How about you? Does anyone in your industry offer a bite of this and a bite of that so the customer can determine the best option? If no one is doing it, is it worth trying?
I wonder if this strategy isn’t a reasonable one for a business whose price of entry scares off otherwise viable prospects. What do you think?