I received a copy of Jonathan Tisch‘s Chocolates on the Pillow aren’t Enough: Reinventing the Customer Experience and just finished it. 

Tisch is CEO and Chairman of Loews Hotels and his book is an insightful primer on crafting your customer experience.  Like Tisch, I do not believe a remarkable customer experience happens by accident.  It is the result of a deep understanding, an unfettered desire and a meticulous plan to actually delight your customer.

The book is a quick and enjoyable read.  Tisch draws from many different industries.  Throughout the chapters, he highlights key learning points in boxes marked Your Big Aha’s.

If you’ll give Tisch a couple hours of your time, in return he’ll share  insights like:

• How to use technology to create intimate connections with customers — without losing the human touch.
• Perfecting the art of the welcome in both physical and virtual spaces.
• Finding the balance between transparency and the need for confidentiality.

I don’t care how good you are– there’s a tweak or two that you can make to your customer’s experience.  Let Tisch’s stories inspire you to do it a little better.