I don’t know about you but Sunday nights are time for me to catch up. On my reading, on my work, on my relationships — all with an eye on Monday morning and knowing that the 180 mph pace is about to resume.
Sundays also seem to be my day for deep thoughts. I thought it might be fun to ease into the week together with a question that is sort of about branding and marketing but also has a personal element to it as well. A chance to get to know each other AND talk shop. Perfect for a Sunday night.
Most of you will be too young to remember the famous Tareyton cigarette campaign which proclaimed "I’d rather fight than switch." Here’s a flash from the past for those of you who love vintage ads.
So here’s the question to take us into the first 5 day work week of ’07. What brand would inspire you to utter the infamous line, "I’d rather fight then switch?"
For me, it’s Coke. If a waitress says "we serve Pepsi" I respond with "I’ll have iced tea." I fell in love with the brand as a teen. For me, Coke is Americana, baseball, and being old fashioned neighborly.
There are few treats I love more than an ice cold Coke in the bottle. It’s no one I indulge in very often, but it’s one of my favorites.
How about you…what brand is non-negotiable for you?