Read more about their choice and rationale and hear from the Editor’s POV why the stories like Lonelygirl15 and the Mentos/Coke experiment swayed their decision.
In case the articles are not evergreen, here are PDF versions.
Download adagestory.pdf
Download adageeditor.pdf
But here’s what I am wondering. So what? From your perspective, is it just nice validation for those early adopters who are blogging and YouTube? Does it change the way you intend to market your business?
Should it?
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5 Things meme makes AdAge
The short answer is yes, if the market I want to reach is best reached through social media.
Although I think most of the us that ‘you’ refers to would be horrified to know we’ve one an award for being the best ad agency of the year!
The reality is that we’re still at the early stages of a very significant revolution. Marketing and advertising are already changing to respond to the personalisation, freedom and choice created by the web/broadband, but it’s still early days.
Exciting times though.
Alex,
It’s a very exciting time. I love the sense of the unknown and constantly discovering new adaptations to the social media that I hadn’t stumbled across before.
Of course, the real test will be — how does the consumer and the BtoB consumer really use and embrace the technology.
However messy and clumsy it may be right now, it’s fun to have a front seat for the show!
Drew
Anonymous // Jan 8, 2007 at 3:49 pm
Imitation is the Sincerest Form of Flattery
First Time Magazine, and now AdAge. I’m guessing that AdAge’s circulation isn’t even a 1/10 of Time’s, so I’m pretty sure that most of you weren’t able to read this ground-breaking article.
AdAge’s 2006 person of the year is…wait for …