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:60 ticks marketing tip: How many words?

January 23rd, 2007 · No Comments · Copywriting, Media

60ticks_1 Grab it fast…it’s gone in about a minute.  A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!

When it comes to writing compelling radio, you need to pace yourself.   Too often, copywriters shove about 50% too many words into their scripts.  Here’s a good rule of thumb:

60 seconds — 150 word count

30 seconds — 75 word count

15 seconds — 36 word count

That’s it….go put it into action!

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  • John Clayton

    As a radio AND TV travel journalist, I often need to know ASAP, how many words can I use in a 30, 60 or 90 second spot. So YOUR info is VERY helpful – only other comment is that it is VERY hard to know what words to put in Google search to find YOUR answer.

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