Grab it fast…it’s gone in about a minute. A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!
When it comes to writing compelling radio, you need to pace yourself. Too often, copywriters shove about 50% too many words into their scripts. Here’s a good rule of thumb:
60 seconds — 150 word count
30 seconds — 75 word count
15 seconds — 36 word count
That’s it….go put it into action!
McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US.
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// Jun 26, 2014 at 4:39 pm
As a radio AND TV travel journalist, I often need to know ASAP, how many words can I use in a 30, 60 or 90 second spot. So YOUR info is VERY helpful – only other comment is that it is VERY hard to know what words to put in Google search to find YOUR answer.
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