Close your eyes. Picture a can of Coke. Now in your imagination, make the can green. What happens?
It’s not Coke anymore, is it? The folks at Coca-Cola headquarters are probably so sick of red they could scream — but they know better than to mess with their visual identity.
Remember that next time you want to change your logo’s color, font or other distinguishing features. If a company with the resources of Coke recognizes the cost of messing with their brand — shouldn’t you too?
That’s it…go put it into action! (Or in this case…inaction — leave it alone!)