I think most people market that way as well. They don’t carefully consider what matters to the recipient. They just talk about the stuff that matters to them. Bottom line — they talk about themselves.
That’s like me buying my daughter a men’s sweater, because the color will go great with my eyes! Why would that excite her on Christmas morning? It wouldn’t.
But, if I am genuinely curious about her, if I get to know her likes and dislikes, if I engage her in conversation and ask her opinions — then I can get her a gift that’s right for her.
Back to marketing. Same rules apply. When we actually care enough to know them, we can talk to them about what matters. To them. To their lives.
That’s respectful marketing. That’s effective marketing. That’s the kind of marketing that too few do.
Do you? (Wow…just like Dr. Seuss but without the great illustrations!)